Step One: Discovery
Is the site a tool for existing clients or a way of generating new business? Do you sell products and/or services directly through the web or would you prefer to generate leads that you can follow-up for further dialog? Do you require some kind of content management system? What technologies will be necessary to use for your web site?
Most importantly, how do you intend to receive your visitors? You may have the best site in the world but without visitors it is useless. The best method is through Internet search engines such as Google, Yahoo, and MSN. Therefore your site must be designed with search engine optimization and good coding style in mind right from the beginning.
Search engines are blind The biggest and most important blind visitors to any web site are search engines like Google. Search engine crawlers cannot see design and look for meaningful, structured content. Our accessibility techniques ensure that search engines are easily able to access your content, improving positions and increasing visitor numbers.
The discovery phase clearly states any existing problems, and contains all of the information needed to design a solution to the problem.